Culture as a driver of change: challenges, opportunities and players
The guiding theme of the opening conference of LuBeC 2021 was Recovery Plan, Digital Transition and New Humanism declined through the challenges that the Country has to face today and that consider culture as a fundamental element in generating innovation, competitiveness and growth.
The challenges of LuBeC 2021 were digitalisation and sustainability; education and competitiveness; cultural welfare and internationalization; inclusion and new housing dimensions.
These themes were explored through workshops, B2B meetings, Open Labs and Talks, starting from the current national measures and the PNRR.
Welcome Movie
Opening remarks
Eugenio Giani, Governor of Tuscany Region
Angela Acordon, Superintendent of Archaeology, Fine Arts and Landscape for the provinces of Lucca and Massa Carrara
Lucia Borgonzoni, State Secretary for Culture
Introducing and moderating
Gaetano Scognamiglio, President of Promo PA Foundation
| THE CHALLENGES
Recovery Plan, digital transition and new humanism
Lorenzo Casini, Chief of Cabinet of the Minister of Culture
Assignment of the Lubec 2021 Award
| PLAYERS IN THE TERRITORIES
Coordinator
Francesca Velani, Director of LuBeC and Coordinator of Parma 2020+21 Capital of Culture
Local administrations
Federico Pizzarotti, Mayor of Parma
Michele Guerra, City Councilor for Culture in Parma, Italian Capital of Culture 2020+21
Foundations and the Third Sector
Francesco Profumo, President of the Italian Banking Association (ACRI) and President of Compagnia di San Paolo Foundation
Marcello Bertocchini, President of Cassa di Risparmio di Lucca Foundation
Cultural and creative enterprises and creative driven industries
Marco Tortoioli Ricci, President of the Italian visual communication design association (AIAP)
New professionals and skills
Alessandra Vittorini, Director of Fondazione Scuola dei beni e delle attività culturali (School of Cultural Heritage and Activities Foundation)
Riccardo Olivito, Researcher in Classical Archaeology IMT Lucca
The credit system for culture
Debora Miccio, Head of Marketing and Sales Istituto per il Credito Sportivo – ICS (Institute for Sports Credit)
ART BONUS competition
AWARD CEREMONY FOR 2020 WINNERS AND… LAUNCH OF THE COUNTDOWN TO 2021!
In collaboration with Ales – Arte Lavoro e Servizi spa
Presenting and awarding
Mario De Simoni, President and CEO of Ales Spa
Carolina Botti, Ales Spa Director and MiC Art Bonus Referent
Francesca Velani
THE 10 FINALISTS:
- Municipality of Perugia
- Cultural Association CapoTrave/Kilowatt – Sansepolcro,
Arezzo - Association Arena Sferisterio of Macerata
- CSS Teatro stabile di innovazione del Friuli Venezia Giulia
- Rome Opera House Foundation
- 369gradi contemporary culture production centre of Rome
- Theatre Association Eco di Fondo (Milan)
- Museo Civico delle Cappuccine di Bagnacavallo (RA)
- National Gallery of Umbria – MiC
- Royal Palace of Genoa – MiC.
