THURSDAY, OCTOBER 10 | 2:30 PM – 6:00 PM
WORKSHOP ISIE – International Summit of Immersive Experience, IV Ed.
UNDERSTANDING AND ENGAGING WITH THE NEW EUROPEAN BAUHAUS THROUGH DESIGN-THINKING
Within the framework of the CERV-2023-CITIZENS-CIV call, project no. 101147915, co-funded by the European Union
The New European Bauhaus (NEB) is a strategic EU initiative aimed at fostering harmonious environments and shared experiences to address Europe’s ecological and social challenges. It combines aesthetics, sustainability, and inclusivity to enhance quality of life through innovative design-thinking. This workshop will explore everyday elements and offer practical insights on applying NEB principles in cultural work. Participants will engage in an observation and collective feedback exercise, immersing themselves in the core values and design principles of NEB: sustainability, aesthetics, and inclusivity. An urban exploration will help develop a new mindset, encouraging participants to see things differently and more consciously. This event is part of the WILDCAT project, co-funded by the European Union: have a look at this link for more information.
2:15 PM | Welcome and Group Division
Elisa Campana, Cultural Project Manager, Promo PA Fondazione
2:30 PM – 3:20 PM | Introduction and Urban Exploration
Led by
Arnaldo Filippini, Graphic Designer, QZRstudio
Lorenzo Ercoli, Graphic Designer, QZRstudio
A guided walk through the historic center of Lucca, using the urban environment as a living laboratory to explore its “interfaces.” The group will observe and analyze the signage system, focusing on the perspective of visitors unfamiliar with the area.
3:20 PM – 4:10 PM | Return to Real Collegio and Open Discussion
A plenary reflection and discussion on insights gained during the exploration to assess the effectiveness of the signage from a visitor’s perspective.
4:10 PM – 4:50 PM
Updates from NEB. The principle of the new European Bauhaus
Cristina Loglio, Vice President of Europa Nostra
Creative Experiments for Territorial Sustainability: the NEB Palimpsest Project
Irene Bianchi, Politecnico di Milano
We will delve into the principles of the NEB through an overview of European legislation and opportunities, looking at the forecasts for the 2024-2029 Commission mandate and its impact on citizens. With the invited speaker, we will examine a concrete case of applying the NEB’s three pillars: sustainability, aesthetics, and inclusivity.
4:50 PM – 5:20 PM | WE ARE ALIENS
Participants will break into small groups to analyze an “alien” document, reflecting on communication challenges and what is often taken for granted. The discussion will focus on accessibility and the concept of “universal communication”.
5:20 PM – 5:45 PM | Conclusion and Q&A
What will we take away from this day? Final reflections and a summary of the key takeaways.
