LuBeC, now at his XX edition, is the two-day event of public-private meetings held annually in Lucca, promoting culture-based development for the competitiveness, innovation, and growth of the country and its regions. In 2024, it will be WINDS OF CULTURE, a title that evokes the role of culture as a driver of change and innovation, where the “winds” represent the currents pushing toward the future, symbolizing the dynamism and ability of culture to positively influence society, the economy, and innovation in achieving the goals of the 2023 Agenda for sustainability. “Winds” also refers to the 20 years of LuBeC’s experience, which will celebrate its anniversary in 2024.