Technology and artistic creativity: an alliance for change
With the support of BARCO | in collaboration with Promo PA Foundation, Immersiva Livorno srl and Bright Festival
The word “technology” derives from Greek “techne”, i.e. art in the sense of knowing how to do something, and “logia”, i.e. discourse, treatise. Therefore, the very etymology of the word “technology” defines its close connection with art. The last event of the summit addressed the theme of immersive art as a medium for creating a new Agora and opening up new channels of dialogue between companies and artists in order to develop the sector.
Opening speech
Gaetano Scognamiglio, President of Promo PA Foundation
Introductory speech
Total artwork and technological re-enchantment
Giulio Lughi, Expert in Digital Humanities
Meeting coordinator
Federico Giannini, Director of Finestre sull’Arte
15.00 – 15.25 | Tools for storytelling in cultural venues
Cloè St.- Cyr, Multimedia Director of Moment Factory
15.25 – 15.00 | Media Technology for Cultural Projects
Kevin Murphy, Senior VP Sales and Business Development of Kraftwerk Living Technologies GmbH
15.50 – 16.15 | Farnesina Digital Art Experience: the project of the Ministry of Foreign Affairs for the enhancement of Italian digital creativity in the world
Claudio Caciolli, Bright Festival
16.15 – 17.30 | Artists, museums and companies together for innovation
Ilde Forgione, Uffizi Gallery Social Media Manager
Alessio Garbi, CEO of XONNE Mobile Solutions
Barbara Luccini, IMMERSIVA Livorno
Vincenzo Marsiglia, Digital Artist
Davide Sarchioni, Contemporary Art Project Curator for the Luca and Katia Tomassini Foundation
