#TTC – TOURISM, TECHNOLOGIES AND BUSINESS FOR THE ENHANCEMENT OF THE TERRITORIES
The meeting will be an opportunity to share public and private solutions for the promotion of cultural territories, which are implemented through actions of institutional and business
networking and the creation of dedicated tools.
Opening speech
Eugenio Giani, President of the Regional Council of Tuscany*
Gaetano Scognamiglio, President of Promo PA Foundation
Angelo Tortorelli, President of CCIAA Matera
Coordinator
Valentina Mercanti, Assessor for development and productive activities
From Industry 4.0 to business 4.0: the new approach of the Tuscany Region for tourism, trade and services
Silvia Burzagli, Responsible for business and tourism – Tuscany Region
Case study
The Mirabilia Network: UNESCO sites for tourism development
Vito Signati, Director of CESP – Matera
The “Via Francigena Toscana” as opportunity to structure and propose services on the web
Gianni Masoni, Responsible for regional tourism – Confesercenti Toscana
Artour: Itineraries between art and craftsmanship
Elisa Guidi, General Coordinator Artex
Global networks, big events and tourism: the Carnival of Viareggio
Enrica Lemmi, President of the Degree Course Council – Fondazione Campus Studi del Mediterraneo
Cooperation for business development between culture and tourism
Marco Montecchi, President of Italian Chamber of Commerce in Bulgaria
Giovanni di Pangrazio, Vice President ANCI – Abruzzo
Conclusion
