Conferences, co-design workshops, training seminars, presentation of best practices, and discussions over two days of parallel sessions.
9th October 2024
October 9, Morning | 9.30 – 13.00 | OPENING CONFERENCE
October 9 | 10.00 – 17.30 | ECOLOGICAL TRANSITION WORKSHOP | LAB | CULTURAL AND CREATIVE ORGANIZATIONS AND GREEN TRANSITION: COMMUNICATING THE VALUE OF CHANGE | ECO PLUS EDITION
Promoted by the ECO Network – Ecologically Cultural and funded by the Ministry of Culture – PNRR.
Sustainability and social responsibility are now a priority for all cultural organizations, both public and private, not only as a goal for internal change but also as guiding policies in their work with the community and territories. The green transition is a key element of this process, and many organizations are already engaged in capacity-building programs on the topic. The workshop, as part of TOCC PNRR, will be an opportunity to guide participants, divided into homogeneous working groups, in enhancing and communicating this transformation through the social report and other communication tools available to institutions and organizations, as an opportunity to document, share, and promote this commitment.
October 9 | 15.00 – 17.30 | ISIE WORKSHOP | TOWARDS A EUROPEAN ARTIFICIAL INTELLIGENCE: ROLE AND CHALLENGES FOR CULTURE
As part of ISIE – International Summit of Immersive Experience, IV Edition – International Summit of Immersive Experience, IV ED.
Organized by Promo PA Foundation in collaboration with Kainon ETS Foundation and ImmersiveArtExperience.com.
Artificial Intelligence (AI) is rapidly transforming numerous sectors. In a European context, characterized by rich cultural diversity and a long tradition of innovation, the challenge is to shape AI that respects and enhances this heritage while promoting innovation and sustainability. In this significant transition, the panel revolves around a key question: what role should culture play in building a European AI system based on values and vision?
October 9 | 15.00 – 18.00 | SOCIAL SUSTAINABILITY WORKSHOP | CULTURAL WELFARE: FROM POLICIES TO IMPLEMENTATION TOOLS FOR TERRITORIES
Organized by the Tuscany Region, Emilia-Romagna Region, and Promo PA Foundation
The development of cultural welfare services is tied to the implementation of regional policies that support their stabilization, encouraging collaboration between cultural, social, and health organizations. Starting from the “Shared Manifesto for Cultural Welfare” developed by Tuscany and Emilia-Romagna, the meeting aims to foster dialogue to create action plans around key topics such as legislation, training, professional profiles, and impact assessment.
October 9| 15.00 – 18.00 | CITIES AND TERRITORIES WORKSHOP | SUSTAINABLE TOURISM VS. OVERTOURISM: CULTURAL SOLUTIONS
Organized by Promo PA Foundation in collaboration with PTS SpA and ALI
The conference addresses the delicate balance between cultural promotion and overcrowding, bringing together administrators and experts to discuss the challenges posed by excessive pressure on territories. Through presentations and discussions, the event will explore possible cultural responses to the homogenization and overconsumption of places, highlighting the role of cultural hubs and systems as drivers for preserving and revitalizing the identity of territories. It will be an opportunity to reflect on strategies that promote meaningful and sustainable experiences.
October 9 | 15.00 – 17.30 | ECONOMIC SUSTAINABILITY WORKSHOP | NEW OPPORTUNITIES FROM ESF+ 2021-2027 FOR CULTURE IN TUSCANY
In collaboration with the Directorate of Cultural Heritage, Institutions, Activities, and Sports of the Tuscany Region
This meeting will provide an opportunity to engage directly with the representatives of the Tuscany Region’s ESF+ Operational Program, learn about the procedures for submitting funding applications, explore guidance and outreach activities, and be inspired by the presentation of case studies and innovative approaches to project development. The event is intended for organizations and professionals in the cultural sector and potential beneficiaries of grants in areas such as museums, libraries, contemporary art, bands and orchestras, and live performances.
October 9 | 15.00 – 17.00 | DIGITAL WORKSHOP | lab| DESIGNING A DIGITAL SERVICE FOR CULTURE: PHASES, TOOLS, AND TEAM WORKUN SERVIZIO DIGITALE PER LA CULTURA: FASI, STRUMENTI E TEAM WORK (limited entry)
Organized by the Foundation School of Cultural Heritage and Activities as part of Dicolab. Cultura al digitale
In an interactive and engaging learning environment, participants in the workshop, divided into small groups and guided by a tutor, will design a digital service in the cultural field with the support of a dedicated set of cards. These cards will help them make conscious and shared decisions, simulating the work of a cultural design team.
Dicolab. Cultura al digitale is the educational system created and managed by the Foundation School of Cultural Heritage and Activities, promoted by the Ministry of Culture – Digital Library as part of the PNRR Cultura 4.0 and funded by the European Union – Next Generation EU.
October 9 and 10 | 10.00 – 17.00 | DICOLAB WORKSHOP | WORKSHOP ON DIGITAL SKILLS FOR CULTURAL HERITAGE (By invitation)
Organized by the Foundation School of Cultural Heritage and Activities as part of Dicolab. Cultura al digitale
The workshop serves as an opportunity, together with experts from the Foundation School, to discuss and collaboratively define the set of training workshops that will be developed in various regions over the next two years.
Dicolab. Cultura al digitale is the educational system created and managed by the Foundation School of Cultural Heritage and Activities, promoted by the Ministry of Culture – Digital Library as part of the PNRR Cultura 4.0 and funded by the European Union – Next Generation EU.
October 9 | 14.45 – 18.00 | WORKSHOP MiC – Ministry of Culture | HERITAGE EDUCATION A workshop dedicated to schools (By invitation)
The “Design your Italian Capital of Culture” workshop is an initiative conceived by Service VI of the MiC General Secretariat, organized in collaboration with the Regional School Office (USR) of Tuscany. It draws inspiration from the ministerial initiative to promote “The Italian Capital of Culture.” The goal is to encourage students to reflect on the value of culture in their city, the contribution they can make to foster the cultural growth of their territory, and the design of activities aimed at them.
10th October 2024
October 10 | 10.00 – 17.30 | ECOLOGICAL TRANSITION WORKSHOP | LAB | CULTURAL AND CREATIVE ORGANIZATIONS AND GREEN TRANSITION: COMMUNICATING THE VALUE OF CHANGE | ECO SMART EDITION
Promoted by the ECO Network – Ecologically Cultural and funded by the Ministry of Culture – PNRR
Sustainability and social responsibility are now a priority for all cultural organizations, both public and private, not only as a goal for internal change but also as guiding policies in their work with the community and territories. The green transition is a key element of this process, and many organizations are already engaged in capacity-building programs on the topic. The workshop, as part of TOCC PNRR, will be an opportunity to guide participants, divided into homogeneous working groups, in enhancing and communicating this transformation through the social report and other communication tools available to institutions and organizations, as an opportunity to document, share, and promote this commitment.
October 10 | 09.30 – 17.00 | SOCIAL SUSTAINABILITY WORKSHOP | LAB| HOW MUCH DOES CULTURE MATTER? MEASURING AND EVALUATING THE IMPACT OF SOCIO-CULTURAL ACTIVITIES (limited entry)
In collaboration with Tuscany Region and Emilia-Romagna Region
This workshop is part of the ongoing process related to the “Shared Manifesto for the Development of Cultural Welfare,” focusing on the topic of impact evaluation in culture. It will delve into methodologies and tools for measuring the performance and impact of cultural activities in line with the goals of the 2030 Agenda, providing knowledge on how to collect and analyze data, assess project outcomes, and communicate their effects in relation to the objectives set by cultural organizations.
The workshop follows up on the discussion initiated on the afternoon of October 9 at LuBeC, during the session “Cultural Welfare: From Policies to Implementation Tools for Territories.”
October 10 | 10.00 – 13.00 | CITIES AND TERRITORIES WORKSHOP | CULTURE AND THE NEW ECONOMY FOR RESILIENT COMMUNITIES: POLICIES AND TOOLS FOR THE SUSTAINABILITY OF TERRITORIES AND RURAL AREAS
Organized by Promo PA Foundation in collaboration with PTS SpA
Policies and tools for the sustainable growth of local communities, with a focus on rural areas. The promotion of culture and the adoption of innovative economic models to encourage repopulation and resilience in these territories, fostering new synergies between visitors and residents. The creation of strategies connecting cities, territories, and mountain areas to generate local development through sustainable and culturally inclusive solutions.
October 10 | 10.00 – 12.00 | DIGITAL WORKSHOP | Accessibility lab | CHALLENGES AND SOLUTIONS: PRACTICAL WORKSHOP ON ACCESSIBILITY AND DIGITAL IN MUSEUMS (limited entry)
Organized by Fondazione Kainon ETS
Get involved in digital accessibility projects in museums by participating in this interactive workshop alongside other museum professionals, accessibility experts, and digital innovation specialists. It will be a moment to discuss these topics and an exclusive opportunity to take part in a research and experimentation project utilizing AI to help museums enhance the accessibility of their technological initiatives. Participants will have the chance to share their insights in two guided working groups, where the DiPA Tool, created by Fondazione Kainon ETS, will be used experimentally. This tool will be made available for free in the future to cultural institutions working on these themes.
October 10 | 10.00 – 18.00 | ISIE WORKSHOP
In collaboration with ImmersiveArtExperience.com e QZR Studio
10.00 – 13.00 | WORLDING AND CULTURE: DIGITAL IMMERSIVENESS IN CONTEMPORARY CULTURAL EXPERIENCE
ISIE addresses the theme of “worlding,” a creative process that involves the construction of immersive digital worlds, closely connected to the topic of AI. Worlding represents an innovative artistic and cultural expression, allowing for the modulation and amplification of cultural messages through interactive digital environments. The conference aims to explore how these digital worlds are transforming the cultural landscape, offering new ways of producing, experiencing, and interpreting art. The goal is to analyze the dialogue between worlding and culture, highlighting how digital immersiveness can enrich the cultural experience, creating a bridge between reality and virtuality. The discussion will also cover the risks and potentials of creative dynamics within this new paradigm, encouraging reflection on the nature and positioning of contemporary cultural experience. This event will provide a unique opportunity for professionals, scholars, and creatives to discuss and delve into a key issue in contemporary debate, exploring both its vast possibilities and the challenges it presents.
14.30 – 18.00 | UNDERSTANDING AND ENGAGING WITH THE NEW EUROPEAN BAUHAUS THROUGH DESIGN THINKING
Within the framework of the CERV-2023-CITIZENS-CIV call, project no. 101147915, co-funded by the European Union
The New European Bauhaus is a strategic EU program that promotes the creation of harmonious environments and shared experiences to address Europe’s ecological and social challenges. It combines aesthetics, sustainability, and inclusivity to improve the quality of life through new design-thinking approaches. This session will analyze some elements of daily life to provide practical applications of the NEB in cultural work. Participants will be invited to engage in an exercise of observation and collective feedback, immersing the audience in a direct experience of the core values and design elements of the NEB.
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October 10 | 09.30 – 13.30 e 14.15 – 18.00 | WORKSHOP MiC – Ministry of Culture
Organized by Service VI ex General Secretariat
09.30 – 13.30 | TECHNOLOGIES AND AI FOR CULTURAL HERITAGE
During the event, MiC will present, through specific sessions, the main areas of application of digital technologies for the protection, enjoyment, and accessibility of cultural heritage. Museums, libraries, and archives will be brought together to share their experiences and best practices.
14.15 – 17.30 | CULTURAL HERITAGE AND COMMUNITIES: THE EXAMPLE OF MUSEUMS AND ARCHAEOLOGICAL PARKS
In this session, archaeological parks and museums will share their experiences in enhancing heritage and the interventions carried out to improve accessibility and actively engage communities and the local area.
October 10 | 10.00 – 13.00 e 14.30 – 17.30 | ECONOMIC SUSTAINABILITY WORKSHOP | ART BONUS LAB | by invitation
In collaboration with Ales Spa
A hands-on training workshop on the theme of cultural co-design dedicated to the finalists of the 2024 Art Bonus Contest. The session will delve into methods and strategies for creating a public-private partnership plan, integrated into a broader funding mix approach.
October 10 | 15.00 – 16.30 | DIGITAL WORKSHOP | ARCHIVES ONLINE: A PHOTOGRAPHIC HERITAGE FOR THE COMMUNITY
“The “Archives Online” project, promoted by LYNX – Center for the Interdisciplinary Analysis of Images, Contexts, Cultural Heritage of the IMT School for Advanced Studies Lucca, in collaboration with the Lucchese Photographic Archive “A. Fazzi” and other public and private partners in the region, aims to enhance the photographic heritage of the city of Lucca. During the event, the online portal will be presented, providing and connecting information about collections from over thirty local institutions. This innovative tool allows the public to explore Lucca’s visual memory, promoting the knowledge and sharing of local cultural heritage.
October 10 | 17.30 – 19.00 | Interview | WHAT CULTURE WILL SURVIVE THE CHALLENGES OF CONTEMPORARY TIMES?
Marcello Veneziani and Danilo Breschi discuss the topic.
